Why Squarespace Is the Best Website Platform for Photographers (and Why Pixieset Alone Isn’t Enough)
As a photographer, your website is more than just an online gallery—it’s your storefront, portfolio, and brand hub all in one. It’s the place where potential clients decide if they connect with your style, trust your professionalism, and feel ready to book you.
While there are plenty of website platforms out there, Squarespace has emerged as one of the best all-in-one solutions for photographers—especially those who want a beautiful, functional, and client-friendly website without the tech headaches.
Why Squarespace Works So Well for Photographers
1. Flexible and Designer-Friendly
Squarespace allows for complete creative control, so your brand and website design can be truly unique. With a skilled designer (hi, that’s me ✨), you can have a completely custom layout and experience that reflects your photography style perfectly.
2. Easy to Manage
Once your site is set up, you can make updates quickly—swap out images, add new galleries, and post blogs—without worrying about breaking the design. Squarespace’s editor is intuitive enough for photographers to maintain, but powerful enough to handle a fully custom site.
3. Built-In SEO Features
A great portfolio is useless if no one can find it. Squarespace’s SEO tools help your site rank higher on Google, so people searching for a photographer in your area can actually find you. You can easily edit page titles, descriptions, and image alt text right inside the platform.
4. Mobile-Responsive from the Start
Most people will first see your site on their phone. Squarespace ensures your site looks flawless on every screen size—no extra work needed.
5. All-in-One Hosting & Security
Squarespace takes care of your hosting, SSL certificate, and platform updates automatically. That means no worrying about website maintenance—you can focus on your clients instead.
How Pixieset Fits Into the Picture
Pixieset is a fantastic platform for delivering galleries to clients—it’s intuitive, secure, and beautiful. Many photographers love it for proofing, print sales, and downloads.
The good news? You can integrate Pixieset galleries directly into your Squarespace site. This way, your clients get a seamless experience: they discover you on your main website, fall in love with your portfolio, book you, and then receive their gallery via Pixieset—all under your professional brand umbrella.
How to Integrate Pixieset Into Your Squarespace Website
Pixieset works best as a delivery tool when it’s paired with Squarespace as your main hub. Here’s how photographers can use both platforms together for a polished, professional workflow:
1. Keep Squarespace as the Main Hub
Your Squarespace site is your professional “front door.” This is where potential clients land, browse your portfolio, learn about your services, read testimonials, and inquire. Your branding, SEO, and storytelling all live here.
2. Embed or Link Your Pixieset Galleries
After the shoot, deliver galleries through Pixieset without breaking your brand experience.
Direct Embed – Use Squarespace’s embed block to place Pixieset galleries inside a private, password-protected page on your site.
Styled Links – Create a “Client Portal” page on Squarespace with branded buttons linking to their gallery on Pixieset.
3. Keep the Experience Branded
Match Pixieset’s colors, fonts, and logo to your Squarespace brand. Use the same tone in your delivery emails and consider adding a “Gallery Guide” page on Squarespace to walk clients through using their gallery.
4. Add Extra Value Through Squarespace
While Pixieset is perfect for delivery, Squarespace can offer:
Blog posts showcasing shoots (great for SEO)
Online booking for future sessions
Resource pages (e.g., location ideas, wardrobe guides) that link to Pixieset galleries
A store for selling products or gift cards
5. Why This Combo Works
Squarespace attracts and converts clients. Pixieset delivers and delights them. Together, they create a start-to-finish client journey that feels professional, cohesive, and on-brand.
Why You Shouldn’t Rely on Pixieset as Your Only Website
While Pixieset does offer simple website-building options, it’s not designed to be your full business hub. Here’s why:
Limited Design Control – Pixieset site templates are much more restrictive, so your brand personality may not shine through.
Weaker SEO Tools – Pixieset sites aren’t as robust in helping you rank in search results, meaning fewer people will organically find you.
Lacks a Full Business Ecosystem – With Squarespace, you can integrate blogging, online booking, e-commerce for products, and more. Pixieset is primarily built for gallery delivery, not as a complete marketing platform.
Think of it this way: Pixieset is the beautiful packaging for your finished photos, but Squarespace is the storefront that gets people in the door in the first place.
The Best Setup for Photographers
For most photographers, the winning combination looks like this:
Main Website on Squarespace – A beautiful, custom-designed home base for your business, optimized for discovery and client booking.
Pixieset Integration – A professional, easy-to-use delivery system for your clients’ final galleries.
With this combo, you get the best of both worlds: a stunning online presence that attracts new clients, and a smooth, professional experience for delivering their final images.
If you’re serious about growing your photography business, invest in a website platform that can handle both marketing and client experience. Squarespace gives you that polished, professional edge—and when paired with Pixieset, it’s a photographer’s dream team.
